Over the past few months we have been planning and developing our 2010 – 2011 marketing campaign to target federal owners. This includes federal facilities managers and owners at the Department of Defense, Department of Homeland Security, Department of Energy, Department of Veteran Affairs, Department of Interior, and Department of Health and Human Services.
The goal of the campaign is to reach out to key decision makers within the federal facilities and construction world and remind them of the value of Job Order Contracting and Centennial. We are also touching base with past customers and current ones as well. With all the demands of federal facilities to grow to support new staffing requirements, requirements to reduce energy and carbon use, along with demands to grow local and small business use. These combined demands require responsive, collaborative construction and renovation solutions platforms to deliver on. The goal is to remind the market that there is a tool they all need in their contracting tool box – Job Order Contracting.
We are reaching out every month via either a postcard, brochure mailer, or an e-newsletter. In addition we are attending key industry events like SAME (Society of American Military Engineers) as a Gold Sponsor of this years event in Atlanta and DBIA’s conference this fall in Las Vegas as a Diamond Sponsor (their first ever!), We want to be creative, simple, and just remind federal owners and stewards of federal facilities they have an option ready to help them meet their time deadlines and project backlog that also helps the local small and minority businesses.
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